About
I spent fifteen years learning how to communicate when it counted.
Now I do it for businesses in San Antonio. I’m Cody Mackall, and Veteran Vision Media is me. Not a front for a team of contractors, not a name on a shingle. When you hire this company, I’m the one who builds your strategy, writes your posts, runs your ads, and picks up the phone.
How I got here
The Army made me a communicator before it made me anything else.
I enlisted in 2011 and separated as a Staff Sergeant fifteen years later. Along the way I became the Department of the Army’s BOSS Representative, which meant speaking for every single soldier in the Army: to commanders, to senior leaders, to rooms full of people who had every reason to tune me out. I learned to find the message that actually lands, deliver it on time, and follow through when nobody’s checking.
That’s the same job marketing is. Know the audience. Say the true thing in a way they’ll hear. Show up again next week whether or not it’s convenient.
I started Veteran Vision Media because I kept watching good small businesses lose to better-marketed ones. Not better businesses. Better marketed. That gap is fixable, and closing it is work I actually enjoy.
What you get
Three things I’ll hold myself to.
You talk to me
No account manager, no intake form, no waiting three days for a reply from somebody who’s never seen your business. You have my number. When a job needs a specialist for video or a web build, I bring one in and I manage them.
It ships when I said it would
Deadlines were not optional where I came from and they aren’t here either. You’ll get a schedule up front and I’ll hit it. If something slips, you’ll hear it from me before you notice it yourself.
I’ll tell you the truth
Including when the answer is that you don’t need me, or that the thing you asked for won’t work. I’d rather lose a month of billing than sell you something that doesn’t move your business.
Track record
Where the experience comes from.
- 2011 to 2026 United States ArmyFifteen years of service. Separated as a Staff Sergeant. Master Resilience Trainer.
- Army-wide Department of the Army BOSS RepresentativeThe voice and advocate for the Army’s single soldier population, working directly with senior leadership.
- Current Director of Virtual Services, national veteran nonprofitRunning communications, outreach, and program operations at scale for a nationwide organization.
- Education MBA candidate, Texas A&M · BS Business Administration, UIWMarketing and Sports Management. MBA completes May 2027.
- Sport ASCA Level 5 swim coach · USA Swimming official since 2016Team communications, meet operations, and social presence for competitive programs in South Texas.
- Author “I’m Fine”A book about the things people don’t say out loud, and why saying them matters.
Let’s talk
Fifteen minutes and you’ll know if this is a fit.
Tell me what you’re trying to grow. I’ll tell you what I’d do about it, whether or not you hire me for it.